Tag Archives: Marketing

How to get value-add from brand stores

Recently Tata Croma had an offer on one of their products. They were bundling a set of Sennheiser headphones with an ipod nano. It seems this offer was quite popular with the people as the headphones were out of stock … Continue reading

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How not to sell credit cards

Caller: Hi Sir, can I take five minutes of your valuable time? Me: Yes Caller: Sir, I’m calling to inform you of a very attractive credit card scheme which xxxx Bank is offering just for you. Me: I’m not interested. … Continue reading

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The power of simple ads

A tale of two cars Two ads for two different cars have caught my attention in recent times. One is for the classic Maruti Suzuki and the other is for a new entrant Honda Jazz. These two completely different ads … Continue reading

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Effective customer segmentation

This incident took place when I was travelling from Chennai to Mumbai by train. A vendor was selling an assortment of food items including potato wafers, chips and other eatables. As is the style in Indian trains, he was continuously … Continue reading

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There are some things money can’t buy

One of my favourite ads is the Priceless series by Mastercard. This is where they list down a few expenses and then as the punchline, deliver something which cannot be measured in money. It conjures up a beautiful combination of … Continue reading

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Sales v/s after-sales service

It has been my general experience that there is a wide chasm between the budget allocated for sales and that for after-sales service. Most people would argue that after-sales service is a part of marketing and that according to marketing … Continue reading

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