Tag Archives: Marketing

How to get value-add from brand stores

Posted on March 16, 2010 by Nirvana

Recently Tata Croma had an offer on one of their products. They were bundling a set of Sennheiser headphones with an ipod nano. It seems this offer was quite popular with the people as the headphones were out of stock … Continue reading →

Posted in Business | Tagged , , | Leave a comment

How not to sell credit cards

Posted on July 2, 2009 by Nirvana

Caller: Hi Sir, can I take five minutes of your valuable time? Me: Yes Caller: Sir, I’m calling to inform you of a very attractive credit card scheme which xxxx Bank is offering just for you. Me: I’m not interested. … Continue reading →

Posted in Business | Tagged | 2 Comments

The power of simple ads

Posted on June 29, 2009 by Nirvana

A tale of two cars Two ads for two different cars have caught my attention in recent times. One is for the classic Maruti Suzuki and the other is for a new entrant Honda Jazz. These two completely different ads … Continue reading →

Posted in Business | Tagged , | 1 Comment

Effective customer segmentation

Posted on March 31, 2009 by admin

This incident took place when I was travelling from Chennai to Mumbai by train. A vendor was selling an assortment of food items including potato wafers, chips and other eatables. As is the style in Indian trains, he was continuously … Continue reading →

Posted in MBA | Tagged , , , | 1 Comment

There are some things money can’t buy

Posted on March 27, 2009 by admin

One of my favourite ads is the Priceless series by Mastercard. This is where they list down a few expenses and then as the punchline, deliver something which cannot be measured in money. It conjures up a beautiful combination of … Continue reading →

Posted in MBA | Tagged , , , , , | 1 Comment

Sales v/s after-sales service

Posted on July 11, 2008 by admin

It has been my general experience that there is a wide chasm between the budget allocated for sales and that for after-sales service. Most people would argue that after-sales service is a part of marketing and that according to marketing … Continue reading →

Posted in Business | Tagged , | 1 Comment