IIFL (India Infoline)
With this post I began a long neglected hobby of mine. Criticizing ads. On TV, in newspapers ads are all around us. Some are good, some are bad and some are downright ugly. This is my effort in tearing apart the ugly, criticizing the bad and appreciating the good.
The ad industry is very close to me, almost like a dear brother lost in the kumbh-mela of the career rat race (…if you can make any sense of that sentence). I begin this endeavour with a few ads which have been making the rounds these days. One of them is the IIFL ad. This is for India Infoline a financial services company who has always seeemed to be struggling to define its brand identity. In its latest move, to renew its brand it has come out with an ad saying it has shortened its name to IIFL (India InFoLine).
Two things against this change. First, the capitalization makes no sense. Random letter capitalized to make a short form. Secondly they have come out with an ad today (http://epaper.livemint.com/ArticleImageEx.aspx?article=31_03_2010_015_003&type=1&mode=1) saying “Short is Great” and justifying their short name with famous personalities like Sachin, Gandhi, Picasso who were of “short height”. This comparison seems like a huge generalization and irrelevant if you ask me. The good thing about this ad is that it has been smartly executed. Short. Crisp. The way I like it.
AdMeter Rating: 2.5/5
PS. May I suggest IIFL to add Kim Jong Il (at a height multiple of 5’3″) to your portfolio for better diversification.
Similar Posts:
- Of Sardars and Idli
- Changes in the Indian cricket scene
- Book Review : The Tipping point
- The power of correct pricing
- Why should I wear a helmet?
good one. maybe someone can retaliate this way…
Yao Ming 7’6
Muhammad Ali 6’3
Barack Obama 6’1
Bill Gates 5’10
Lance Armstrong 5’9
Size does matter
GS is now Goldman Sachs India Services Private Limited Company
lol !! awesome stuff and awesome reply in comments !!
Should have unapproved your comment and added it in my post as my own.