One of my favourite ads is the Priceless series by Mastercard. This is where they list down a few expenses and then as the punchline, deliver something which cannot be measured in money. It conjures up a beautiful combination of pride and emotion for the viewer. Here’s my own version of the ad if ever the Indian Railways decided to follow that format..
Twelve water bottles – Rs 144
Four vegetarian biryanis and one omelet – Rs 181
Six samosas, three teas and two coffees – Rs 60
Anti-nuisance money for chakkas- Rs 30
Reaching aamchi Mumbai after 22 long hours in the train – Priceless
There are some people who can fly, for everyone else there’s Indian Railways.
View more of the Priceless ads by Mastercard here.
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Good one again !!!