One of my favourite ads is the Priceless series by Mastercard. This is where they list down a few expenses and then as the punchline, deliver something which cannot be measured in money. It conjures up a beautiful combination of pride and emotion for the viewer. Here’s my own version of the ad if ever the Indian Railways decided to follow that format..

Twelve water bottles – Rs 144

Four vegetarian biryanis and one omelet – Rs 181

Six samosas, three teas and two coffees – Rs 60

Anti-nuisance money for chakkas- Rs 30

Reaching aamchi Mumbai after 22 long hours in the train – Priceless

There are some people who can fly, for everyone else there’s Indian Railways.

View more of the Priceless ads by Mastercard here.